MCard sales continue to grow in West Yorkshire

Passengers in West Yorkshire can plan and pay for multi-operator journeys using the latest technologies due to partnership work being undertaken by Bus18. First West Yorkshire, Arriva Yorkshire, Transdev and the West Yorkshire Combined Authority have invested in new technologies that they claim are now changing the way customers travel by bus.

Since the MCard app was introduced 12 months ago, it has seen more than 100,000 ticket transactions, resulting in over £2million of ticket sales. The Android app lets customers buy multi-operator bus, or bus and train tickets, and then upload it from their phone on to their MCard. More than 21,000 people downloaded the app in its first year.

Bus 18 also committed to offer onboard contactless payments by 2019. First West Yorkshire, and Transdev’s The Harrogate Bus Company, The Keighley Bus Company and Coastliner went live earlier this year, and Arriva Yorkshire will follow in the new year. First and Transdev report that they are already seeing 20 per cent of on-board transactions being made by contactless.

“We all offer our own technologies too, including journey planners, real-time and mticket apps,” says Alex Hornby, CEO, Transdev Blazefield. “However as partners of Bus18 we are all fully committed to going further, and lending our support to technologies that encompass all bus operator journeys and multi-operator ticketing. We’re all working towards making customer information both comprehensive and inclusive for customers across West Yorkshire.”