Shurden appointed commercial director at Stagecoach Merseyside and South Lancashire
David Shurden has joined Stagecoach Merseyside and South Lancashire as commercial director. Shurden, who has more than 30 years’ experience in the industry, joins from First Bus and will report to managing director Elisabeth Tasker.
His new role will see him take overall responsibility for the company’s network and performance, overseeing vehicle crew scheduling, fares and tickets, digital strategy, local authority and contract tendering, and customer service functions.
Shurden’s career started with Finglands in Manchester as a PCV driver. He worked his way up in the business to managing director, a position he held for eight years until the company was sold to First Bus in 2014. He was then appointed as a business manager for First’s Rusholme depot and latterly assisted with the sale of First’s Plymouth operation to Stagecoach Devon and held the role of interim general manager for First Wessex.
Elisabeth Tasker, managing director, Stagecoach Merseyside and South Lancashire, says: “We’re very pleased to be welcoming David to the team. He’s got a fantastic range of experience at all levels in the industry and his public transport pedigree is hard to match. I’m confident that his varied skill set, knowledge and experience will be a great asset to the business and will help us move forward.”