Steel Link service for new £29.8million BRT scheme

A new X1 Steel Link service has been launched by First between Rotherham and Sheffield with buses running every ten minutes. The new route follows completion of the £29.8million Bus Rapid Transit North scheme.

The X1 Steel Link will run on a new BRT ‘Tinsley Link’ road built over the River Don and under Tinsley Viaduct, to provide a more direct route for buses and improve congestion in the area.

Introductory promotional fares offer savings of up to 30 per cent with day tickets from £4 and weekly tickets £14.

Customers can purchase tickets on board, online or through the First Bus MTicket app which enables passengers to show drivers their bus tickets via their mobile phones.

Eighteen new buses will operate on the route, all fitted with leather seats, USB charging points and dedicated branding, with a promise of the introduction of free onboard wi-fi to follow.

“We’ve been working hard behind the scenes to put in place a quality, reliable and frequent service offering great value for money,” says First South Yorkshire head of commercial Alan Riggall. “Given the range of benefits that our Steel Link offers, including great value fares, I’m sure we will encourage people out of their cars and onto public transport, helping relieve congestion and improve the environment.”

Denise Lelliott, Rotherham cabinet member for jobs and the local economy, adds: “The X1 Steel Link will give residents of Maltby and Wickersley a direct and frequent service to Rotherham, Meadowhall and Sheffield. Great value fares and high quality buses will offer an alternative to the car for Rotherham residents.”

South Yorkshire’s BRT North scheme has been delivered in a partnership between South Yorkshire PTE, Rotherham metropolitan borough council, Sheffield city council and First South Yorkshire, and is part financed by £15.8million from the Department for Transport, and the European Union’s regional development fund.