Arriva launches Sapphire upgrade
The first Sapphire upgrade will be introduced in April, with nine refurbished ADL Enviro400s operating on the service between Chester and Wrexham. There will be 21 refurbished double-deckers for services between Oxford and Aylesbury and between Leicester and Oadby in the summer, while the fourth Sapphire route, between Durham and Darlington, will get 11 new VDL SB200/Wrightbus Pulsars in the autumn. All of the services will have a minimum daytime 15-minute frequency.
Sapphire will use drivers who have had additional customer care training and will offer a no-quibble money back guarantee.
Mark Yexley, operations and commercial director for Arriva UK Bus, says: “We felt the time was right to introduce the Sapphire brand. It will certainly offer our customers something different and we hope will tempt more people to try the bus as a result.
“We’ve deliberately selected key routes on our network that offer a potentially longer journey time, so that customers have more time to take advantage of the free wi-fi, or to simply enjoy sitting on comfy leather seats.”