Arriva launches Sapphire upgrade

Arriva launches Sapphire upgrade Arriva launches Sapphire upgrade
Arriva is launching a premium service, Sapphire. It will initially be used to upgrade one inter-urban route in each of  four operating regions – the North West, the Midlands, the North East and the Shires & Essex. The buses will have high-backed e-leather seats and wi-fi.

The first Sapphire upgrade will be introduced in April, with nine refurbished ADL Enviro400s operating on the service between Chester and Wrexham. There will be 21 refurbished double-deckers for services between Oxford and Aylesbury and between Leicester and Oadby in the summer, while the fourth Sapphire route, between Durham and Darlington, will get 11 new VDL SB200/Wrightbus Pulsars in the autumn. All of the services will have a minimum daytime 15-minute frequency.

Sapphire will use drivers who have had additional customer care training and will offer a no-quibble money back guarantee.

Mark Yexley, operations and commercial director for Arriva UK Bus, says: “We felt the time was right to introduce the Sapphire brand. It will certainly offer our customers something different and we hope will tempt more people to try the bus as a result.

“We’ve deliberately selected key routes on our network that offer a potentially longer journey time, so that customers have more time to take advantage of the free wi-fi, or to simply enjoy sitting on comfy leather seats.”