Big Lemon feels the squeeze

Big Lemon feels the squeeze Big Lemon feels the squeeze
The Big Lemon is withdrawing its half-hourly service between Brighton and the University of Sussex, launched in 2007 in competition with the Brighton & Hove company’s services. Says The Big Lemon’s managing director, Tom Druitt: “One of the aims of launching an alternative service was to introduce competition to the city’s bus network with the aim of putting downward pressure on bus fares and increasing the level of service.

“In this aim we have been spectacularly successful.  When we started, there were 12 buses an hour from the universities to Brighton at peak times, and a day ticket on the bus was £3.20.  Now there are 20 buses an hour at peak times (not including ours) and a day ticket on those services is just £2.50.

“Unfortunately these fare reductions have been confined to buses serving the universities, even as the rest of the network’s buses have seen fare increases.  This seems like a clear attempt to squeeze us out of the market, and unfortunately our own service is no longer viable to run.”  

The company’s other service, running mainly on the university campus, continues. The newest bus in The Big Lemon fleet is 15 years old, and none of its vehicles are low-floor.