Efteling appoints new UK country manager
Claire Hancer has been appointed UK country manager for Efteling Theme Park Resort in the Netherlands. This is a newly-created position as the company begins to target the UK market. Efteling Theme Park Resort, one of Europe’s largest theme parks, aims to become an international destination and is targeting an increase from four million to five million visitors by 2020.
Hancer previously worked for Disneyland Paris, Air France, Royal Caribbean and Visit England. She will be responsible for introducing the brand to the UK market, implementing strategies to grow the business and developing trade partners.
“Our growth plans over the next five years are ambitious but with Claire’s background and experience we believe our goals can be achieved,” says Nicole Scheffers, manager sales & international.