Hever Castle backdrop for Kent promotion

Hever Castle backdrop for Kent promotion Hever Castle backdrop for Kent promotion
A stunning image of historic Hever Castle featuring a white horse and rider from Kent is at the heart of a major campaign being launched by Visit Britain to attract visitors from across the world in 2012.
Visit Kent worked with Visit Britain to identify a Kent image to include in the campaign that would appeal to overseas visitors interested in exploring the Garden of England during the year of the London Olympics.

“This photograph, taken by Craig Easton of Visit Britain, says it all – a beautiful Kent white horse and rider alongside one of our fabulous castles in outstanding scenery,” notes Visit Kent Chief Executive Sandra Matthews-Marsh.

“I am confident this image of Kent will not only promote our county during 2012 but contribute to a much longer-lasting legacy raising awareness of Kent as a great destination across the world.”
Duncan Leslie, chief executive, Hever Castle, adds: “We are honoured and flattered to be chosen as part of this campaign and are confident that this image will help both Visit Britain and Visit Kent highlight the diversity of culture that our fair island has to offer not just to the Olympians, but all visitors to our shores.”

The photograph features Karla Knapp, 29, a freelance dressage instructor for the North and West Kent area and her horse, Mouse.